Automate contents analysis makes it easier to take care about your campaign and promotional calendar. This will allow you to get sufficient results to determine which audience is the most appropriate, and then test different ads. Regarding the best publication times, CoSchedule is indicated as one of the best tools to check your own statistics to make sure it also matches your audience.
Crucial performance factors of a web page
We often take great care in content design and ergonomics, but performances are sometimes left from side. However, performance factors like the speed or weight of a web page are crucial, as they influence SEO natural:
This is why it is essential to test the performance of its content and identify his improvement points. Some tools can be used to automatically analyze the speed of a web page on the web and on mobile. In addition to assigning a score to the speed of your page, the tool lists the different points to improve and prioritize classes.
Other paid tools allow you to analyze daily all your web pages. You will receive a analysis report and you can intervene only when necessary, a real time savings in the long run. They even give you detailed explanations for adjusting problems that affect page speed.
Automate the promotion of content
It is certainly on this point that automation will be the most useful. Writing content is only the first step. To get a real benefit, it is necessary to promote it by different means, and in particular by sharing it on social networks. An action that can be tedious if you do it “at the hand ”.
This is why tools allowing automate the various related tasks to social media marketing have been created – from what to save you time and worries. These tools that will save you the most time are based on a system of mapping which allows you to automate very just your content marketing.
For example, you can have all articles published on the RSS feed of your blog be immediately published on the social networks of your choice, while applying filters if necessary (hours at avoid to publish, etc.)
As an alternative, the simplest tools and the most effective for planning your future social media posts allow you to manage all your accounts social from a single dashboard and automate the publication of your content in real time (thanks to an RSS feed). You can also turn to Hootsuite which is a benchmark of the management of social networks and very complete solution.
The software allows you among other things:
For tools with a more global action, we should find a global solution to manage your social networks, from publication to community building by the way through analysis and social listening.
Of course, the tool allows to take control easily publishing and promoting your content on all your social networks.
Finally, CoSchedule is one of the best tools to plan your posts of all kinds and manage your social media actions in a way fluid. With its very easy editorial calendar of use (everything works by dragging and dropping), some of its functions even allow to automatically republish the content more relevant at the best time.
Traffic Travis tool
Analyze the SEO of your pages with Traffic Travis
Creating a good quality website is not just great – it’s a must. And this is where SEO (Search engine optimization) is needed. Naturally, it is necessary to optimize its content and its appearance so that search engines can find it easily.
The ranking of your website can be summarized (in order of importance):
A large part of search engine optimization relies on the feedback of your site using keywords: what internet users enter in search engines. To determine your keywords, you have two options:
For this purpose, use the free tools like Google Keyword Planner or the free version of Traffic Travis.
Learning the basics of Traffic Travis tool and increasing your SEO skills is important and has the following goals:
● HTML analysis with Traffic Travis
● SEO analysis with Traffic Travis
● Analyze the content of pages with Traffic Travis
● Check the SEO efficiency of links with Traffic Travis
Once you know your keywords, check out the following checklist to improve your SEO:
Why present these pillars of SEO?
In order to understand that you have to know some essential concepts in SEO and mastering the ins and outs. Google has basic expectations for a website, so that it can be included in its list of
results and position it in this same list:
– Being able to index it. We will briefly explain this technical point useful for a good understanding of the SEO process as a whole.
– Quality content.
– Intelligent netlinking (external links: backlinks; internal links: mesh internal).
We will also discuss SEA, i.e. paid referencing and the use of advertising online, complementary and inseparable from natural referencing.