The best tools to plan your posts and manage social media pages

Automate contents analysis makes it easier to take care about your campaign and promotional calendar. This will allow you to get sufficient results to determine which audience is the most appropriate, and then test different ads. Regarding the best publication times, CoSchedule is indicated as one of the best tools to check your own statistics to make sure it also matches your audience. 

Crucial performance factors of a web page

We often take great care in content design and ergonomics, but performances are sometimes left from side. However, performance factors like the speed or weight of a web page are crucial, as they influence SEO natural: 

  • the bounce rate, 
  • the conversion, 
  • have an impact on the Internet’s carbon footprint. 

This is why it is essential to test the performance of its content and identify his improvement points. Some tools can be used to automatically analyze the speed of a web page on the web and on mobile.  In addition to assigning a score to the speed of your page, the tool lists the different points to improve and prioritize classes.

Other paid tools allow you to analyze daily all your web pages. You will receive a analysis report and you can intervene only when necessary, a real time savings in the long run. They even give you detailed explanations for adjusting problems that affect page speed.

Automate the promotion of content

It is certainly on this point that automation will be the most useful. Writing content is only the first step. To get a real benefit, it is necessary to promote it by different means, and in particular by sharing it on social networks. An action that can be tedious if you do it “at the hand ”.

This is why tools allowing automate the various related tasks to social media marketing have been created – from what to save you time and worries. These tools that will save you the most time are based on a system of mapping which allows you to automate very just your content marketing.

For example, you can have all articles published on the RSS feed of your blog be immediately published on the social networks of your choice, while applying filters if necessary (hours at avoid to publish, etc.)

As an alternative, the simplest tools and the most effective for planning your future social media posts allow you to manage all your accounts social from a single dashboard and automate the publication of your content in real time (thanks to an RSS feed). You can also turn to Hootsuite which is a benchmark of the management of social networks and very complete solution.

The software allows you among other things:

  • to schedule all your posts and manage your social publications,
  • offers possibilities of analysis and measurement of your performance.

For tools with a more global action, we should find a global solution to manage your social networks, from publication to community building by the way through analysis and social listening.

Of course, the tool allows to take control easily publishing and promoting your content on all your social networks.

Finally, CoSchedule is one of the best tools to plan your posts of all kinds and manage your social media actions in a way fluid. With its very easy editorial calendar of use (everything works by dragging and dropping), some of its functions even allow to automatically republish the content more relevant at the best time.

Traffic Travis tool

Analyze the SEO of your pages with Traffic Travis

Creating a good quality website is not just great – it’s a must. And this is where SEO (Search engine optimization) is needed. Naturally, it is necessary to optimize its content and its appearance so that search engines can find it easily.

The ranking of your website can be summarized (in order of importance):

  1. To the words you used on your website
  2. To the titles you have given to your pages
  3. Where the links to your site come from
  4. To the words used by these links to describe your site
  5. At the speed at which your site loads and to its operation
  6. Your reputation and your credibility
  7. How often your site is updated

A large part of search engine optimization relies on the feedback of your site using keywords: what internet users enter in search engines. To determine your keywords, you have two options:

  • Develop an effective website
  • By studying the statistics of your site to find out what research when they find you.

For this purpose, use the free tools like Google Keyword Planner or the free version of Traffic Travis.

Learning the basics of Traffic Travis tool and increasing your SEO skills is important and has the following goals:

● HTML analysis with Traffic Travis

● SEO analysis with Traffic Travis

● Analyze the content of pages with Traffic Travis

● Check the SEO efficiency of links with Traffic Travis

Once you know your keywords, check out the following checklist to improve your SEO:

  • Have you filled in a unique title tag for each page?
  • Have you included your keywords in the meta-titles?
  • Do your main titles contain keywords?
  • Are the keywords mentioned in your texts?
  • Do your images all have ALT and TITLE tags?
  • Have you checked your site performance on Google PageSpeed Insights?
  • Have you tried to get inbound links from trusted sites relevant to your business?
  • Have you submitted site maps to Google, Bing and Yahoo?

Why present these pillars of SEO? 

In order to understand that you have to know some essential concepts in SEO and mastering the ins and outs. Google has basic expectations for a website, so that it can be included in its list of

results and position it in this same list:

– Being able to index it. We will briefly explain this technical point useful for a good understanding of the SEO process as a whole.

– Quality content.

– Intelligent netlinking (external links: backlinks; internal links: mesh internal).

We will also discuss SEA, i.e. paid referencing and the use of advertising online, complementary and inseparable from natural referencing.